Our Story, Woven in Threads
Wear Comfort. Live Culture.
Our Story
In the heart of every thread we weave, lies a story — of earth, of art, of dreams that breathe.
Blouson was born out of a love for India's handloom traditions and a deep commitment to sustainability. Founded by a geographer whose soul has always wandered through the rich art and fabrics of our land, Blouson is a mindful movement towards fashion that feels good and does good.
We celebrate the timeless charm of soft handloom, along with a curated category of sarees, jackets, kurtis, dresses, and handwoven shirts and pants. Every piece blends traditional artistry with contemporary style — designed to keep you comfortable in India's warm, humid climate while helping the planet breathe a little easier.
Our Values
Be Conscious
We're committed to environmentally conscious practices, from sustainable materials to eco-friendly packaging.
Believe in Change
We honor traditional techniques while innovating for a sustainable future, empowering communities through conscious fashion.
With Blouson
We create fashion that feels like home, draping heritage and breathing comfort into every piece we make.
Our Mission
At Blouson, we are committed to crafting high-quality, breathable cotton wear that honors the art of Indian weaving. Through sustainable practices, thoughtful designs, and a deep respect for our artisans, we aim to offer comfort, elegance, and a sense of cultural pride — making every customer a part of our journey toward a more beautiful, mindful future.
Our Vision
"Rooted in tradition, growing with purpose."
To revive and celebrate India's handloom heritage by creating timeless, sustainable fashion that blends traditional craftsmanship with modern sensibilities, empowering communities and inspiring conscious living worldwide.
Our Journey
The Beginning
Blouson was born from a love for India's handloom traditions and a commitment to sustainability.
First Category
Launched our debut category of handwoven sarees, jackets, kurtis, and dresses.
Sustainable Commitment
Established our eco-conscious packaging and sustainable manufacturing practices.
Community Impact
Expanded our artisan partnerships and community support initiatives.
Global Vision
Growing our presence while staying true to our roots in traditional craftsmanship.
Join Our Journey
Discover our handwoven dreams and be part of our commitment to conscious fashion.