What are men Choosing these days?
Tailoring a shirt piece to fit into one single size is long gone…Men’s wardrobe is now overflowing with lots of oversized, prints, different fabrics and colours but conscious ones. Pure fabrics and feel-good fabrics are taking the centre stage in Men’s styling parallelly with women.
According various fashion magazines, Men’s choice around the early 2020’s have shifted to premium natural fabrics such as linen, cotton, supima cotton etc. Data suggests around 70% men now choose quality and longevity of fabric over any other factors before buying a shirt. Men’s basic wardrobe has taken a shift from few chosen colours to more gender neutral and versatile colours in recent decades and thanks to that Men have found a wide range of colours to wear.
Role of Indian Fabrics in Men’s fashion
Everyone has probably noticed Filmmaker Christopher Nolen wearing a silk Ajrakh Tie in the premier of Odyssey. Brad Pitt was spotted wearing a Tangaliya weave shirt which is Gujarat’s one of the oldest traditional weaves. Similarly, there are lots of examples of Indian handlooms and arts being worn and showcased in International Events and bigger celebrity platforms. This suggests a shift in the mindset of the world that traditional weaves and handcrafts are not only something women have worn and carried for generations.
Regional arts and crafts had been limited to festival wear till the last decade. For example, traditional Gujarati men’s costume is only worn during Navaratri or wearing a dhoti have been limited to spiritual customs due to various constraints such as uniform decorum at offices, ease of wearing shirts and pants over dhotis etc.
This shift was well noticeable when many Indian small start-ups came up with versatile Menswear using the existing Indian handicrafts and fusing it into modern day wear. This step brought more regional handloom crafts into limelight.
Scope of Bengal Handloom Jamdani in Menswear
Handloom Jamdani have been only used in making Punjabis, kurtas and dhotis for occasional wear till now. Beyond this, jamdani have never surpassed the daily qualification to enter into a men’s wardrobe. But time has changed, Men are now preferring the comfort of lightweight, soft, breathable cotton jamdani pieces beyond occasional wears. Mostly worn in the form of shirts, scarves and dhoti pants. Finest count cotton is being used nowadays to make structured shirts for men, that not only gives comfort but stands alone as a statement piece due to its structural depth.
The extra weft details in jamdani that creates the Buttas on subtle pastel colours are not only mesmerizing to watch but also infuses and keeps alive a traditional heritage.
Blouson’s Mens Jamdani shirts
Blouson uses 94 count cotton handloom jamdani fabric with simple small motifs on structured full and half sleeve shirts in Menswear that looks stunning on everyone. There is a wide range of colours available for different moods. Most of the designs are kept minimal to highlight the fabric. Although Jamdani is mostly misunderstood as a heavy structured geometric design used at the edge of a fabric, the real scenario of jamdani is different as any motif as long as it is geometrical in pattern can be woven by hand.
Taking this concept, Blouson has designed and given a modern aesthetic approach to jamdani, keeping it simple yet elegant. The fact that the men's jamdani shirt is completely handmade makes it even more special.
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